Lais Pontes Greene
THE FOUNDER & PRESIDENT
Founder & President, The Pontes Group
Lais Pontes Greene is the Founder and President of The Pontes Group, a public relations and authority positioning agency based in Fort Lauderdale, Florida. For nearly 14 years, she has helped startup founders, public and private company CEOs, law firm owners, nonprofit leaders, and industry experts build credibility through media coverage, national television appearances, strategic public relations, and, more recently, AI visibility.
She launched The Pontes Group in January 2013 after leaving a sales and marketing director role where she had built and led the company's public relations efforts. What started as a fashion public relations agency quickly evolved. Over the years, the company expanded into celebrity placements, events, influencer marketing, founder-led brands, legal marketing, national television, and expert positioning.
The business has changed because the media has changed. When Lais started her career, success meant magazine covers, newspaper features, and television appearances. Then came blogs, social media, influencer marketing, podcasts, and now artificial intelligence.
THE FOUNDER & PRESIDENT
Founder & President, The Pontes Group
Lais Pontes Greene is the Founder and President of The Pontes Group, a public relations and authority positioning agency based in Fort Lauderdale, Florida. For nearly 14 years, she has helped startup founders, public and private company CEOs, law firm owners, nonprofit leaders, and industry experts build credibility through media coverage, national television appearances, strategic public relations, and, more recently, AI visibility.
She launched The Pontes Group in January 2013 after leaving a sales and marketing director role where she had built and led the company's public relations efforts. What started as a fashion public relations agency quickly evolved. Over the years, the company expanded into celebrity placements, events, influencer marketing, founder-led brands, legal marketing, national television, and expert positioning.
The business has changed because the media has changed. When Lais started her career, success meant magazine covers, newspaper features, and television appearances. Then came blogs, social media, influencer marketing, podcasts, and now artificial intelligence.
Through each shift, she adapted the business while staying focused on the same core objective of helping clients become the names people trust, remember, and recommend.
Today, The Pontes Group works with clients across the United States and internationally. The agency has worked with clients in more than 15 countries, securing media coverage and television appearances across outlets including FOX News, CNN, ABC News, The TODAY Show, CBS News, NBC News, FOX Business, Bloomberg, NewsNation, CNBC, NPR, PBS, USA Today, Forbes, Business Insider, The Independent, HuffPost, MarketWatch, CNET, People Magazine, OK Magazine, Vogue, Marie Claire, Allure, E! News, and many others.
Today, The Pontes Group works with clients across the United States and internationally. The agency has worked with clients in more than 15 countries, securing media coverage and television appearances across outlets including FOX News, CNN, ABC News, The TODAY Show, CBS News, NBC News, FOX Business, Bloomberg, NewsNation, CNBC, NPR, PBS, USA Today, Forbes, Business Insider, The Independent, HuffPost, MarketWatch, CNET, People Magazine, OK Magazine, Vogue, Marie Claire, Allure, E! News, and many others.
One of the biggest misconceptions about public relations is that media coverage is about the person being featured. It isn't. The media doesn't care about you. The audience doesn't care about you. They care about stories.
That's something Lais learned early in her career, and it remains one of the guiding principles behind her work today. The most successful media placements happen when expertise intersects with a story that people genuinely need or want to hear. That's why The Pontes Group doesn't focus on pitching clients. It focuses on pitching segments, ideas, and conversations that create value for the audience.
That approach has helped clients secure national television appearances within days of launching campaigns, become regular contributors across major news networks, build national recognition in highly specialized industries, and even generate business opportunities directly from AI-powered search platforms.
People don't just want publicity. They need authority, credibility, and most importantly trust.
They're buying the ability to walk into a room and already have people know who they are and what they stand for. And the ability to become the first person someone thinks of when a problem needs to be solved.
That's why Lais often talks about digital word of mouth. Years ago, people asked their friends for recommendations. Then they asked Google. Today, many people ask ChatGPT, Gemini, Perplexity, and other AI platforms. The technology has changed, people are still asking – who should I trust?
The businesses and experts who consistently earn media coverage, demonstrate expertise, and build authority are increasingly becoming the answers to those questions. For nearly 14 years, helping clients become that answer has been the work.
Outside of work, Lais is a mother of three, an avid reader, a writer, and a passionate home cook. She lives in Fort Lauderdale, Florida, where she continues to help founders, executives, attorneys, and experts build visibility, credibility, and authority in an increasingly competitive world.
Awards and Recognition
- Forbes 30 Under 30 – Marketing & Advertising
- South Florida Business & Wealth Prestigious Women Awards
- Lifestyles Magazine Up & Comer – Public Relations Honoree
- Lifestyles Magazine Up & Comer – Social Media Honoree
- Cystic Fibrosis Foundation Fort Lauderdale's Finest Honoree
- InWeston Magazine Ones to Watch
Media Features
Lais has been featured in Forbes, Entrepreneur, NBC News, FOX Business, Fast Company, Success Magazine, MSN, The Huffington Post, Thrive Global, TODAY.com, and other business and media publications.
Recent Results
- Helped an attorney secure three national television appearances within the first 24 hours of launching a campaign and appear on national television within the first week.
- Secured 10 national television interviews for an expert in a single day, with similar results achieved multiple times throughout the engagement.
- Helped a veteran mental health advocate elevate a national conversation that ultimately reached the White House, where he participated in an event surrounding expanded research into psychedelic therapies for veterans.
- Helped a private investigator build enough authority and visibility that prospective clients began discovering and contacting the firm through AI-powered search platforms.
- Helped a trademark attorney go from no television experience to appearances on Bloomberg, CBS News, Scripps News, FOX LiveNOW, and other national outlets.
- Helped a legal professional transition from being known primarily for estate planning to becoming a nationally recognized legal commentator appearing regularly across major news networks.
- Secured media coverage and television appearances for clients across major outlets including FOX News, CNN, ABC News, CBS News, NBC News, FOX Business, Bloomberg, NewsNation, Forbes, and hundreds of local television stations nationwide.
- Helped clients build authority in highly specialized industries, transforming subject matter experts into trusted media sources and recurring contributors.
- Worked with startup founders, public and private company executives, attorneys, nonprofit leaders, and industry experts across more than 15 countries.
- Built long-term media visibility strategies that continue generating opportunities, referrals, and business growth long after the initial media appearance.