THE COMPANY: The Pontes Group is a leading branding, public relations and marketing agency based out of South Florida. We believe in taking big risks to do big things and encourage our team members, clients and community to do the same. Because at The Pontes Group, we don’t just think outside the box – we build new boxes every day.
We support nonprofit organizations we are passionate about, we take the time to get involved, and do our best to make an impact. We strive to work with clients that are not afraid to do the unknown and take chances. They are innovators, risk takers and game changers that not only reject the status quo, but find it completely unacceptable. The synergy we have is indescribable and it allows us to not just be good in business, but also within our community. We also happen to be extremely successful in landing our clients top-tier print, digital, broadcast, radio, and celebrity coverage.
The Pontes Group represent clients in several industries including luxury goods, large-scale events, finance, real estate, nonprofit organizations, consumer packaged goods, entertainment, technology, and corporate businesses, spanning around the world. We utilize creative techniques and strong relationships with editors, writers, producers, celebrities, stylists, bloggers, vloggers, and other influencers, which enables us to effectively convey a brand’s message to their target audience to ensure the global visibility and profitability of their brand.
THE FOUNDER & PRESIDENT Lais Pontes is the Founder and President of The Pontes Group, recognized by Forbes Magazine as a 30 under 30, the Cystic Fibrosis Foundation as a Fort Lauderdale's Finest, Lifestyles Magazine Up & Comer Award Winner for Social Media and InWeston Magazine as a One to Watch. With a background in brand management, Lais understands that sales, marketing and public relations don't operate in silos, and the three must be integrated together. She specializes in consulting for emerging brands, start-ups, product launches, strategic partnerships, and event production.
For Lais, business is not enough. She often quotes Winston Churchill by saying, “We make a living by what we get, but we make a life by what we give.” She believes there is no greater reward than being able to give back in impactful ways. Some of the positions she holds or has held include Emerge Broward Program Chair, Leadership Broward Foundation Board Member, Greater Fort Lauderdale Alliance Emerging Leaders Founder, FLITE Board Member, Glam-A-THON Executive Board Member, Glam-A-THON HYPE Council Chair, Broward Partnership Young Partners’ Council Chair, Junior League of Greater Fort Lauderdale Member, United Way of Broward County’s Young Leader’s Society Steering Committee Member, Cystic Fibrosis Foundation Beach Bash Co-Chair, Turkey Trot & Paddle Committee Member, and Gala of Hope Committee Member.
Her philanthropic activities don't stop there; she has made it a company culture at The Pontes Group to give back and they sponsor numerous events throughout the year. In addition, Lais is also an advocate for millennial entrepreneurship, leadership and philanthropic involvement, writing for Entrepreneur Magazine (online), PR Couture, Forbes Magazines (online), and providing expert advice for articles that have appeared on TODAY.com, Fox Business News, Business News Daily, and other national media outlets.